Out of the Blue
Out of the Blue is a creative marketing and communications company based in Nicosia, Cyprus.
CLIENT: Out of the Blue
PROJECT YEAR: 2021
SERVICES: Branding / Stationery / Creative Direction
Out of the Blue is founded by two female creatives, with many years experience within the marketing and communications industry. They joined forces and decided to create Out of the Blue, which also stands as their motto ‘The best ideas are always..out of the blue’.
The brief of this project was to design a brand that was minimal, timeless and professional, but also have feminine features in order to represent the two ladies behind the brand. In addition, it was important for them that the colour blue was present within the logo and that the branding was clean and the typeface is easily readable, even at smaller sizes.
Our solution was a clean and modernised Serif font with straighter lines that breathes an air of luxury and simplicity. The logo symbol features the letter ‘O’ divided into two, with the letter ‘B’ nested inside it, mirrored with another ‘B’ evolving from the letter - indicating the ‘out of the blue’ concept but also representing the creative duo that is leading this agency.
